I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story from rewardsnetwork.com 5 Examples of Restaurant Word of Mouth That Became Big News March 26th, 2013 at 7:00 am byContinue reading “Viral Customer Service Stories from the Restaurant Industry”
Tag Archives: Restaurant
3 Lessons on Developing a Loyalty Program
Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can better market to our guests. Why? Loyal customers are brand ambassadors who do your promoting for you. With theContinue reading “3 Lessons on Developing a Loyalty Program”
The Business of Genuine Hospitality
Genuine hospitality… that’s a practice I’d like more businesses to use. The definition of hospitality is the friendly reception and treatment of guests or strangers. To be genuine means to be authentic and sincere. These terms seem easy enough to understand but the actual practice of genuine hospitality takes consideration and anticipation of your customer’sContinue reading “The Business of Genuine Hospitality”
How to Blind Taste Wine from an Entry-Level Cork Dork
Being a part of a large fine dining restaurant group, I’ve been fortunate enough to work with incredibly talented leaders in the wine industry. My mentors Tylor Field, III and Sara Fasolino have successfully managed an award winning wine list and created a vibrant culture for wine and spirits. Their close partnership with The Court of MasterContinue reading “How to Blind Taste Wine from an Entry-Level Cork Dork”
Jillian Beard 