Business · Marketing

3 Sales Lessons from a Record-Breaking Girl Scout

Just like the cookies themselves, this story is just too hard to resist. One Girl Scout in Oklahoma has broken the world record – – selling over 18,000 boxes of Girl Scout Cookies and still counting! Here’s a few lessons we can learn from this ambitious girl. Set Goals: Even though in the four years… Continue reading 3 Sales Lessons from a Record-Breaking Girl Scout

Marketing · Social Media

H-App-y

As most of you techies may have heard, McDonalds is joining Snapchat and plans to publicly kick off the account on Tuesday with a snap from basketball star LeBron James. For McDonalds, it’s another way to engage with millennials. Makes sense to me! Will you be adding McDonalds to your list of Snapchat friends? In… Continue reading H-App-y

Business · Marketing · Social Media · Uncategorized

Viral Customer Service Stories from the Restaurant Industry

I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story from rewardsnetwork.com 5 Examples of Restaurant Word of Mouth That Became Big News March 26th, 2013 at 7:00 am by… Continue reading Viral Customer Service Stories from the Restaurant Industry

Business · Marketing

3 Lessons on Developing a Loyalty Program

Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can better market to our guests. Why? Loyal customers are brand ambassadors who do your promoting for you. With the… Continue reading 3 Lessons on Developing a Loyalty Program

Business · Marketing

Understanding your customers

I recently came across this article by Kerry Bodin about Virgin Mobile’s customer insights. The execs at Virgin Mobile strive for the best for their brand… and so they took an outside view in on what the brand actually meant for their customers. As it turns out, the direction that Virgin Mobile had planned to create… Continue reading Understanding your customers

Business · Marketing

Customer Experience Marketing – an element of a successful marketing mix.

Here’s why: Knowing customer behavior & actions will help you to build a contact strategy to develop relationships. Understanding the lifecycle of your customers can help you to communicate the right message to the right audience at the right time. Customer satisfaction will improve retention & loyalty, strengthen satisfaction, and give you the competitive advantage… Continue reading Customer Experience Marketing – an element of a successful marketing mix.