On this day ten years ago, I was a marketing manager for Morton’s The Steakhouse where one of my responsibilities was to manage our Twitter presence. So when Peter Shankman jokingly tweeted about wanting a steak when he landed at the airport, I eagerly took that on as a challenge. I researched which flight IContinue reading “Top 10 Tweet… 10 years later”
Category Archives: Marketing
3 Sales Lessons from a Record-Breaking Girl Scout
Just like the cookies themselves, this story is just too hard to resist. One Girl Scout in Oklahoma has broken the world record – – selling over 18,000 boxes of Girl Scout Cookies and still counting! Here’s a few lessons we can learn from this ambitious girl. Set Goals: Even though in the four yearsContinue reading “3 Sales Lessons from a Record-Breaking Girl Scout”
Viral Customer Service Stories from the Restaurant Industry
I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story from rewardsnetwork.com 5 Examples of Restaurant Word of Mouth That Became Big News March 26th, 2013 at 7:00 am byContinue reading “Viral Customer Service Stories from the Restaurant Industry”
3 Lessons on Developing a Loyalty Program
Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can better market to our guests. Why? Loyal customers are brand ambassadors who do your promoting for you. With theContinue reading “3 Lessons on Developing a Loyalty Program”
Jillian Beard 