Just like the cookies themselves, this story is just too hard to resist. One Girl Scout in Oklahoma has broken the world record – – selling over 18,000 boxes of Girl Scout Cookies and still counting! Here’s a few lessons we can learn from this ambitious girl. Set Goals: Even though in the four years… Continue reading 3 Sales Lessons from a Record-Breaking Girl Scout
I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story from rewardsnetwork.com 5 Examples of Restaurant Word of Mouth That Became Big News March 26th, 2013 at 7:00 am by… Continue reading Viral Customer Service Stories from the Restaurant Industry
Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can better market to our guests. Why? Loyal customers are brand ambassadors who do your promoting for you. With the… Continue reading 3 Lessons on Developing a Loyalty Program
I recently came across this article by Kerry Bodin about Virgin Mobile’s customer insights. The execs at Virgin Mobile strive for the best for their brand… and so they took an outside view in on what the brand actually meant for their customers. As it turns out, the direction that Virgin Mobile had planned to create… Continue reading Understanding your customers
Here’s why: Knowing customer behavior & actions will help you to build a contact strategy to develop relationships. Understanding the lifecycle of your customers can help you to communicate the right message to the right audience at the right time. Customer satisfaction will improve retention & loyalty, strengthen satisfaction, and give you the competitive advantage… Continue reading Customer Experience Marketing – an element of a successful marketing mix.
Genuine hospitality… that’s a practice I’d like more businesses to use. The definition of hospitality is the friendly reception and treatment of guests or strangers. To be genuine means to be authentic and sincere. These terms seem easy enough to understand but the actual practice of genuine hospitality takes consideration and anticipation of your customer’s… Continue reading The Business of Genuine Hospitality