Marketing · Social Media

H-App-y

As most of you techies may have heard, McDonalds is joining Snapchat and plans to publicly kick off the account on Tuesday with a snap from basketball star LeBron James. For McDonalds, it’s another way to engage with millennials. Makes sense to me! Will you be adding McDonalds to your list of Snapchat friends? In… Continue reading H-App-y

Business · Marketing · Social Media · Uncategorized

Viral Customer Service Stories from the Restaurant Industry

I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story from rewardsnetwork.com 5 Examples of Restaurant Word of Mouth That Became Big News March 26th, 2013 at 7:00 am by… Continue reading Viral Customer Service Stories from the Restaurant Industry

Social Media

Superbowl Sunday: Social Media is the MVP

How about that game? Well, I didn’t really pay attention to that. I was more interested what was happening online. Especially during the blackout! A new twitter handle was created @SuperbowlLights and within minutes, had over 13k followers (although it seems that it has since been taken down). Oreo stole the show with their tweet… Continue reading Superbowl Sunday: Social Media is the MVP

Social Media · Wine

À votre santé! #ChardDay

Did you know? It’s #ChardDay!  I’d like to step outside of the U.S. and celebrate French white wines. French whites, often referred to as “Frenchies”, are the well loved wines made from Chardonnay grapes. “Frenchies” are full, fresh, elegant. and delicate. Taste a New World Chardonnay along side a French Chardonnay and you’ll taste what I… Continue reading À votre santé! #ChardDay

Social Media · Uncategorized · Wine

Raise a glass to #LanguedocDay!

If you follow my blog or tweets, then you know that there’s a soft spot in my heart for kitschy foodie holidays (it’s the perfect excuse to try something new and to take part in online discussions).  Well, today’s no exception… It’s Languedoc Day! A little background: Languedoc (pronounced “long-dock”) wine region is located in… Continue reading Raise a glass to #LanguedocDay!

Social Media · Uncategorized

Social Media Response = Return on Investment

Reflecting back on 2011 when I managed social media for Morton’s Restaurant Group, I was fortunate to connect with many of our guests. There was one instance that generated so much attention, Jack Dorsey named it one of the top 10 tweets of 2011. It was my response to Peter Shankman’s tweet, back in August… Continue reading Social Media Response = Return on Investment

Social Media

3 simple rules for brands using social media (and why to follow them).

Representing a brand online sounds easy enough… start a facebook fan page and hire an intern to manage it, right? Wrong. But we’ve all heard of similar situations even at a time when companies are allocating 25% of their total marketing budget to digital marketing. As social media manager for a large restaurant group, I… Continue reading 3 simple rules for brands using social media (and why to follow them).