Social Media Response = Return on Investment

Reflecting back on 2011 when I managed social media for Morton’s Restaurant Group, I was fortunate to connect with many of our guests. There was one instance that generated so much attention, Jack Dorsey named it one of the top 10 tweets of 2011. It was my response to Peter Shankman’s tweet, back in AugustContinue reading “Social Media Response = Return on Investment”

3 simple rules for brands using social media (and why to follow them).

Representing a brand online sounds easy enough… start a facebook fan page and hire an intern to manage it, right? Wrong. But we’ve all heard of similar situations even at a time when companies are allocating 25% of their total marketing budget to digital marketing. As social media manager for a large restaurant group, IContinue reading “3 simple rules for brands using social media (and why to follow them).”