Reflecting back on 2011 when I managed social media for Morton’s Restaurant Group, I was fortunate to connect with many of our guests. There was one instance that generated so much attention, Jack Dorsey named it one of the top 10 tweets of 2011. It was my response to Peter Shankman’s tweet, back in AugustContinue reading “Social Media Response = Return on Investment”
Jillian Beard 