Superbowl Sunday: Social Media is the MVP

How about that game? Well, I didn’t really pay attention to that. I was more interested what was happening online. Especially during the blackout! A new twitter handle was created @SuperbowlLights and within minutes, had over 13k followers (although it seems that it has since been taken down). Oreo stole the show with their tweetContinue reading “Superbowl Sunday: Social Media is the MVP”

Understanding your customers

I recently came across this article by Kerry Bodin about Virgin Mobile’s customer insights. The execs at Virgin Mobile strive for the best for their brand… and so they took an outside view in on what the brand actually meant for their customers. As it turns out, the direction that Virgin Mobile had planned to createContinue reading “Understanding your customers”

Customer Experience Marketing – an element of a successful marketing mix.

Here’s why: Knowing customer behavior & actions will help you to build a contact strategy to develop relationships. Understanding the lifecycle of your customers can help you to communicate the right message to the right audience at the right time. Customer satisfaction will improve retention & loyalty, strengthen satisfaction, and give you the competitive advantageContinue reading “Customer Experience Marketing – an element of a successful marketing mix.”

How to Blind Taste Wine from an Entry-Level Cork Dork

Being a part of a large fine dining restaurant group, I’ve been fortunate enough to work with incredibly talented leaders in the wine industry. My mentors Tylor Field, III and Sara Fasolino have successfully managed an award winning wine list and created a vibrant culture for wine and spirits. Their close partnership with The Court of MasterContinue reading “How to Blind Taste Wine from an Entry-Level Cork Dork”