Author Archives: jillianbeard

3 Lessons on Developing a Loyalty Program

Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can better market to our guests. Why? Loyal customers are brand ambassadors who do your promoting for you. With theContinue reading “3 Lessons on Developing a Loyalty Program”

Superbowl Sunday: Social Media is the MVP

How about that game? Well, I didn’t really pay attention to that. I was more interested what was happening online. Especially during the blackout! A new twitter handle was created @SuperbowlLights and within minutes, had over 13k followers (although it seems that it has since been taken down). Oreo stole the show with their tweetContinue reading “Superbowl Sunday: Social Media is the MVP”

Homemade Pumpkin Cupcakes with Cream Cheese Frosting

Seems like everyone is crazy for pumpkin flavored treats this season… and I’m no exception. I found this recipe in my Taste of Home recipe book last year and I’m ready to roll it out again this year! They are delicious, easy to make and fun to share. Let me know what you think of it! PumpkinContinue reading “Homemade Pumpkin Cupcakes with Cream Cheese Frosting”