I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story from rewardsnetwork.com 5 Examples of Restaurant Word of Mouth That Became Big News March 26th, 2013 at 7:00 am byContinue reading “Viral Customer Service Stories from the Restaurant Industry”
Author Archives: jillianbeard
How to Read a Wine Label: Part One
After passing the first level examination with the Court of Master Sommeliers, I put together a series of tips on how to read wine labels. The classification systems are regulated by the government and do change slightly through the years but the tips that I’m providing should still be helpful! Part One: USA Wine Labels.Continue reading “How to Read a Wine Label: Part One”
3 Lessons on Developing a Loyalty Program
Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can better market to our guests. Why? Loyal customers are brand ambassadors who do your promoting for you. With theContinue reading “3 Lessons on Developing a Loyalty Program”
Superbowl Sunday: Social Media is the MVP
How about that game? Well, I didn’t really pay attention to that. I was more interested what was happening online. Especially during the blackout! A new twitter handle was created @SuperbowlLights and within minutes, had over 13k followers (although it seems that it has since been taken down). Oreo stole the show with their tweetContinue reading “Superbowl Sunday: Social Media is the MVP”
Jillian Beard 