Author Archives: jillianbeard

Understanding your customers

I recently came across this article by Kerry Bodin about Virgin Mobile’s customer insights. The execs at Virgin Mobile strive for the best for their brand… and so they took an outside view in on what the brand actually meant for their customers. As it turns out, the direction that Virgin Mobile had planned to createContinue reading “Understanding your customers”

Mushroom Burger Recipe

Every once in a while, my husband and I will grab an old book from the re-sale shop and take it home with us. On one such occasion, we came across a wonderful recipe book by Kay Shaw Nelson called, The Magic of Mushroom Cookery. 250 International Recipes for Marvelous Meals. The book is loadedContinue reading “Mushroom Burger Recipe”