jillianbeard

Customer Experience Marketing – an element of a successful marketing mix.

Here’s why: Knowing customer behavior & actions will help you to build a contact strategy to develop relationships. Understanding the lifecycle of your customers can help you to communicate the right message to the right audience at the right time. Customer satisfaction will improve retention & loyalty, strengthen satisfaction, and give you the competitive advantageContinue reading “Customer Experience Marketing – an element of a successful marketing mix.”

Sonoma County Wine Tips

My wine mentor and colleague, Tylor Field III, is embarking on a trip to Sonoma Valley this weekend. And since I can’t be there with him, I thought I’d share a few wine tips from that region. Location Sonoma County lies between Napa County and the Pacific coast, and is bordered on the north by MendocinoContinue reading “Sonoma County Wine Tips”

Connecting with Willa Cather

Growing up in south central Nebraska, it is standard curriculum to read the works of one of our most notable authors, Willa Cather. She did, in fact, spend her childhood only a few miles from my hometown, Bertrand. My Antonia was the first book that I read. And (I hate to admit it) I wasContinue reading “Connecting with Willa Cather”